Pernod Ricard Global Travel Retail has unveiled travel retail-exclusive Year of the Rabbit packaging for The Glenlivet Scotch whisky.
The festive packaging was launched in celebration of Lunar New Year (22 January) and highlights The Glenlivet Rare Cask expression from the Triple Cask project.
The Glenlivet Triple Cask Project offers a range of whiskies, crafted with experimental maturation processes. Centred around the complexities of cask influence, each expression is blended across three casks to offer deeper flavour combinations.
The line comprises three distinctive single malts: The Glenlivet Distiller’s Reserve, The Glenlivet White Oak Reserve and The Glenlivet Rare Cask.
The Glenlivet Rare Cask expression is matured in hand-selected first-fill ex-sherry casks and released in small, numbered batches. It has an RSP of US$124 and is available in selected airport and other duty free stores worldwide.
On the nose, The Glenlivet Rare Cask offers subtle fruit aromas of peach in syrup with hints of ginger spice. On the palate, it offers a warm and balanced flavour profile with orange marmalade, vanilla and liquorice notes that leave a hint of spiciness and a long finish.
The limited-edition Lunar New Year Packaging design features a golden Year of the Rabbit illustration, mixed in with colourful design elements.
The limited-edition release is supported by a high-profile ooh media campaign in Hainan, currently running at Haikou Mova Mall in partnership with China Duty Free Group.
“We are thrilled to unveil this exclusive packaging design for The Glenlivet’s Rare Cask, which has been developed to invite shoppers to celebrate the Lunar New Year with our most premium expression from the Triple Cask range,” commented Pernod Ricard Global Travel Retail Group Brand Director Lisa McCann.
“The launch aligns perfectly with travel restrictions lifting across Asia, making the new bottle the ultimate gift or addition to any celebration during Lunar New Year.”✈