INTERNATIONAL. We continue our enhanced coverage of the pioneering Virtual Travel Retail Expo by bringing readers highlights from the event’s Engagement Lounge, home to a series of big brand launches, tastings and workshops.
Victorinox’s ‘Journey of Senses’ Engagement Lounge session takes visitors on a multi-sensorial journey to the Swiss alps for the much-anticipated relaunch of its fragrance line.
The webinar was hosted by Victorinox Global Fragrance Manager Gloria Dix — a long-time beauty and fragrance sales expert — who helped create the new Victorinox Heritage collection.
As reported, the revamped fragrance assortment, made up of the Heritage and Signature ranges, are presented in updated, eye-catching packaging, which incorporate a storytelling approach.
The Victorinox Heritage Collection evokes images of crisp mountain air, crystal clear lakes and delicate alpine flowers. Its fragrances offer the “experience of a unique journey into Switzerland’s beautiful nature,” said Dix.
Victorinox is also underlining the power of its multi-category portfolio at its #Virtual Stand (the Virtual Travel Retail Expo remains open for a bonus one-month ‘encore’ period, allowing those exhibitors who wish to do so to continue hosting meetings).
In addition to the relaunched fragrance lines, Victorinox is also highlighting its Airox Hardside luggage range, FieldForce GMT watch collection and enhanced Swiss Army Knife offer.
We are pleased to bring you this Engagement Lounge session in full through the video on this page.
