INTERNATIONAL. We continue our enhanced coverage of last week’s pioneering Virtual Travel Retail Expo by bringing readers highlights from the Engagement Lounge, one of the key elements of the digital event.
Here, courtesy of Platinum-Plus Partner Camus, we introduce viewers to the world’s best-selling spirit: baijiu.
In this video, Jim Boyce, the founder of World Baijiu Day, outlines the history of baijiu, its fermentation process and a guide to how best to enjoy the spirit.
Camus Director – Chinese Spirits Judal Zhao details the art of toasting, and explains the fascinating culture behind baijiu drinking at Chinese banquets.
She introduces viewers to the Spirit of China collection, a four-bottle range exclusive to travel retail, featuring three items from Moutai and one from Shede.
