INTERNATIONAL. We continue our enhanced coverage of last week’s pioneering Virtual Travel Retail Expo by bringing readers highlights from the event’s Engagement Lounge, home to a series of big brand launches, tastings and workshops.
Among the key Engagement Lounge Sessions was Luxottica’s digital showcase which gave visitors the chance to experience Its Smart Shopper and Virtual Try-On tools first-hand.
Smart Shopper is an in-store, interactive digital tool that enables an integrated shopping experience while offering endless product assortment. It leverages new, in-store technology to engage consumers, increase sales service and store conversions.
The tool also enables customers to shop from an expanded sunglasses assortment pre-trip and receive their purchases in-store. They can also customise their Ray-Ban and Oakley models through an interactive screen which lets them choose from dozens of colours, frames, lenses, temples, tips and cases. As a final flourish, customers can also engrave and decorate their chosen styles.
Meanwhile, the Virtual Try On tool is equipped with an integrated camera function and is available on iPads, Desktops and mobile devices. By scanning the QR code, consumers can virtually try on different frames.
We are pleased to bring you this Engagement Lounge session in full through the video on this page.
