Whyte & Mackay brand The Dalmore and Harding Retail have partnered with Cunard for a series of whisky experiences onboard Queen Mary 2, the world’s only ocean liner.
The experiences included guided tastings of liquids from The Dalmore Principal Collection led by Master Distiller Richard Paterson. Whyte & Mackay Rare Whisky Director Gerry Tosh also hosted workshops telling the story of the origins of Scotch whisky through to modern day innovations.
There was also an exclusive tasting of two new vintage single malt whisky expressions from The Dalmore Constellation Collection. Travel retail exclusives Dominium and Valour are available to purchase.
Guests purchasing bottles of The Dalmore during the Cunard transatlantic crossing from Southampton to New York on 14 April were also gifted a limited-edition miniature decanter. It was engraved with dates commemorating The Dalmore launch.
Whyte & Mackay said the immersive 360-degree experience combined the bar, restaurant and retail space onboard Queen Mary 2 for the first time.
Harding Retail Managing Director James Prescott commented: “Calling on nearly 90 years’ experience, we’re delighted to bolster our long-standing trading relationship with Whyte & Mackay and Cunard with this innovative Trinity partnership.
“Always matching the right cruise brands with the right products, the timing couldn’t be better as The Dalmore celebrate their impressive 180-year anniversary.
“Having curated this experience, we are looking forward to working with all of our travel cruise partners in the future on further innovative partnerships, surprising and delighting guests the world over.”
Whyte & Mackay Global Travel Retail Director Richard Trimby said: “The cruise market is growing rapidly, and Cunard guests very much fit the profile of consumers who will be interested in purchasing the rare whiskies of our super premium band, The Dalmore.
“Voyages are the perfect place for building brand awareness and offer a captive audience quite unlike any other retail channel. Working with our premier onboard retail partner Harding Retail on the ultimate retail experience, launching The Dalmore with the activation of the special events, was a great success.”
