L’Oréal brand The Body Shop has created a Christmas line which will raise money to protect tropical rainforests.
The collection, which covers a range of price points, offers skincare, bath & body and fragrance products. As part of the initiative, customised body butters will be available to customers at King Power International travel retail locations in Thailand.
With each selected gift box purchased at The Body Shop, the company has pledged to re-plant one square metre of tropical rainforest.
The Body Shop aims to raise £200,000 this Christmas, which will be invested in the construction of ‘bio-bridges’, or eco-friendly walkways, in Vietnam, Indonesia and Malaysia.