UK. Heathrow Airport has unveiled its latest Christmas advert which continues the saga of Britain’s much-loved bears, Doris and Edward Bair.
The characters have featured in the airport’s last two Christmas TV adverts. The latest tale has them longing for the quintessential British Christmas.
The advert opens with Edward soaking up the sun on a lilo in Florida. Carol music, chats with the family and images of ‘home’ make the Bairs realise that Christmas in the sunshine is not what they want and they rush back to Heathrow.
English singer and songwriter Paul Young’s Every Time You Go Away provides the backing for the tale.
“Every Time You Go Away was first released over 30 years ago in 1985,” Young said. “So much has changed since then, however the feeling of loved ones going away is still the same. I’m delighted that it will feature on Heathrow’s Christmas advert which brings to life those feelings for Doris, Edward and the Bair family”.
Heathrow Chief Commercial Officer Ross Baker commented: “The nation’s love for Doris and Edward is overwhelming and has been since we first met them in 2016. For many people, being close to the ones we love is what really makes Christmas special. This is why we see the Bairs return to their family from warmer climes, as many of Heathrow’s passengers make similar journeys home for the festive season.”
Heathrow collaborated with DOM&NIC through Outsider Productions for film direction, and The Mill for animation. Creative was led by advertising agency Havas London.
The film is available on YouTube and will be shared via social channels, broadcast and OOH.
Click on the videos below for the previous editions of Heathrow’s Christmas adverts featuring the Bairs.
