TFWA World Exhibition & Conference workshop programme to focus on digital

FRANCE. TFWA has revealed details of its workshop programme for this year’s TFWA World Exhibition & Conference in Cannes, which will focus heavily on digital.

The impact and potential of new technology will be a strong theme, marking the launch of TFWA’s new exhibition TFWA Digital Village, which will run in parallel to the industry event.

The workshops kick off on Tuesday 3 October with a session entitled Digital Focus. This will explore the latest initiatives in digital and online marketing to travellers, along with the solutions being launched by airports, retailers and brands.

Speakers at the workshop will include Portland Design Director of Environments Lewis Allen, whose Strategic Insights Unit will publish The Digital Journey, the second in a series of TFWA Monitor reports for association members, later this year. Lewis will be joined by Adil Raïhani of The Blueprint Partnership, specialists in challenging and reshaping the airport retail model, and Lagardère Travel Retail EVP Marketing & Digital Duty Free Global Stéphanie Metz-Thevenod. The workshop will be held from 8am to 9am in the Salon Croisette at the Majestic Hotel.

On Wednesday 4 October, TFWA’s Inflight Focus workshop will explore the issues and challenges facing the airline retail market. The panel of industry experts will feature Inflight Sales Group Europe President Karen Durban-Villeval, All Nippon Airways Trading Co. General Manager Inflight Sales Merchandising Kensuke Nishimura, Gebr Heinemann Sales Director Inflight & Catering John Baumgartner and L’Oréal Luxe Travel Retail EMEA Commercial Development Manager Cyril Coulareau. The workshop will run from 8am to 9am at the Salon Croisette, Hotel Majestic.

The TFWA Research workshop will present highlights and key findings of the association’s most recent research studies, which are all available free of charge to TFWA members via the association’s website. New additions this year include traffic reports and forecasts, plus trend-watching initiatives released under the TFWA Monitor series. The TFWA Research workshop will take place on Wednesday 4 October from 6pm to 7pm at Auditorium K, Palais des Festivals.

The week will conclude with an Ideas Lab at TFWA Digital Village in Gare Maritime, on Friday morning. Curated by Portland Design, the Ideas Lab will offer exhibitors and visitors to the TFWA Digital Village the opportunity to share insights, experiences and ideas on how new technology can benefit brands, retailers and landlords.

The workshops are open to all delegates at TFWA World Exhibition & Conference. To pre-register, email: conference@tfwa.com. For more information, visit: http://www.tfwa.com/duty_free/Conference-workshops.156.0.html

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