TFWA launches Innovation Lab concept to replace Digital Village in Cannes

FRANCE/INTERNATIONAL. The Tax Free World Association (TFWA) will replace the Digital Village at this year’s TFWA World Exhibition & Conference with a new concept.

The TFWA Innovation Lab will provide exhibitors with the opportunity to showcase “new ideas and fresh thinking” to an audience of duty free and travel retail professionals, the organisation said.

It comprises a dedicated tented exhibition area facing the Majestic Beach. The Innovation Lab will be curated into different categories: digital solutions and mobile technology; sustainability and CSR; services to travellers; and instore design and research.

It will run from Tuesday 1 October until Friday 4 October 2019 alongside the TFWA World Exhibition & Conference in Cannes.

TFWA said it would build on the success of the Digital Village with the new Innovation Lab concept.

“One of TFWA’s primary goals is to inspire our business and help create an ‘engine of innovation’,” said TFWA President Alain Maingreaud. “The TFWA Innovation Lab will help our industry to shape the future of duty free and travel retail and better meet the changing needs of the international traveller.

“With 32 exhibitors and 1,349 visiting delegates last year, the TFWA Digital Village was a significant first step, and we plan to build on this success with a fresh new concept in a new location. We look forward to providing visitors to TFWA World Exhibition & Conference with a new perspective on how our industry will develop in the coming years.”

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