Barcelona jewellery brand Tous has released a special jewellery line and supporting campaign as part of its Spring/Summer 2018 collection to celebrate Mother’s Day.
Both the campaign and jewellery collection fall under the 8th instalment of the Tous Tender Stories series.
Actress Gwyneth Paltrow stars in the Tender Stories No.8 campaign, in which a young girl is fascinated by her mother’s powers and the necklace that she wears. The video has been translated into more than ten languages.
Paltrow also features in static images which will appear in printed media, out-of-home advertising and more than 600 Tous stores around the world, including travel retail.
The Mother’s Day jewellery collection is inspired by the power of gemstones and how they can act as charms and bring good fortune.
Pieces include a Mama Power necklace in 18 carat yellow gold with mother-of-pearl medallion and charms; a Mama Power bracelet with pearls and vermeil rosé sterling silver with mother-of-pearl medallion and a Mother’s Day key charm.
