Travel Blue Group is extending its portfolio with a new range of accessories for “tech-savvy” consumers.
The range, which will launch in travel retail at the TFWA Asia Pacific Exhibition in May, will include Bluetooth headphones, wireless chargers, cables, power banks and electrical adaptors.
Travel Blue Executive Director Jonathan Smith said: “This new brand will be a major addition to our brand portfolio and is aimed specifically at consumers who know what they want, have an innate understanding of contemporary digital lifestyle requirements and will not settle for second-best.”
Smith said the targeted consumers were “digital natives” who are “totally at home” with technology.
