MEXICO/CARIBBEAN. Tairo International has partnered with American retailer Sears to roll-out an impactful high-profile promotional campaign across its Mexican retail network, helping to support its recent Perfect Marc Jacobs travel retail launch.
In December 2020, Tairo International launched the Perfect Marc Jacobs fragrance into Caribbean and Mexico travel retail.
The OOH Sears campaign was launched in February 2021 and includes pop-ups, sampling and beauty advisor customer engagement.
The Perfect Marc Jacobs Eau De Parfum is available in 50ml and 100ml fragrance bottle formats and a 5ml and 10ml mini-spray bottle. The scent is also available as a body lotion and body cleanser.
Perfect Marc Jacobs is described as a modern, bright and feminine fragrance. It was created by IFF Perfumer Domitille Michalon-Bertier and offers an unconventional combination of fresh floral and calming olfactory elements.
It opens with rhubarb and bright daffodil top notes, followed by almond milk heart notes and with dry down cedarwood and cashmeran as its base.
The scent takes inspiration from designer Marc Jacobs’ mantra of ‘I am perfect as I am,’ which is represented by the word ‘perfect’ tattooed on his wrist.
