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HONG KONG. T Galleria by DFS continues to expand its new beauty hall concept – T Galleria Beauty by DFS – with a new opening, on 30 June in Causeway Bay. T Galleria Beauty by DFS is a stand-alone luxury beauty store focused purely on cosmetics, skincare and fragrances. The concept is a first for DFS in Hong Kong and the second for the brand following the opening of T Galleria Beauty by DFS at Galaxy Macau in May.
“With T Galleria Beauty by DFS, we’re breaking the beauty shopping mould to bring our customers a whole new level of choice, affordability and excitement,” noted Benjamin Vuchot, Region President, North Asia for DFS Group. “Every element of the concept from the product selection to the store design was inspired by our customers and we’re confident that this innovative, personalised approach to the beauty shopping experience will make T Galleria Beauty the beauty connoisseur’s destination of choice in the heart of Causeway Bay.”
With over 100 brands including Dior, Estée Lauder, Hermès, 3CE, Make Up Forever and Nars, T Galleria Beauty by DFS aims to take a holistic view of beauty through new or expanded product categories such as men’s, wellness, hair, body and nail, as well as a trend area featuring popular Korean brands. T Galleria Beauty by DFS will also exclusively introduce popular trend cosmetic brands Nudestix, IOPE and Cargo Cosmetics in Hong Kong.
“We’re thrilled that DFS Group has chosen Hysan Place as the location for its first T Galleria Beauty by DFS store in Hong Kong,” said Kitty Choy, Director, Retail, Hysan Development Company Limited. “With its holistic and innovative approach to the beauty shopping experience, T Galleria Beauty by DFS will be a beauty anchor within Lee Gardens, providing customers with a personalised approach unrivalled in Causeway Bay.”
Covering 18,000sq ft, T Galleria Beauty by DFS aims to create a new beauty shopping experience, by creating flexibility and freedom for customers to shop their favorite brands as they wish through the new interactive Beauty Station. The first of its kind, the 1,000sq ft Beauty Station allows customers to sample, mix and match products from a wide range of brands all in one place.
In addition to the Beauty Station, DFS customers will have access to the company’s exclusive Beauty Concierge, a complimentary personalised service that focuses on an individual customer’s preferences and personal needs.
As at all DFS locations, customers can enrol in and enjoy the benefits of LOYAL T – described as the world’s most extensive global luxury rewards programme, which covers over 700 brands in 26 airport and T Galleria by DFS stores in 10 countries across three continents.
