Swiss Eyewear Group (SEG)’s SEKSY Sunglass Collection, which launched at TFWA World Exhibition, has secured its first listing for spring 2018, on Jet2.com.
SEG Director Travel Retail – International Markets Rebecca Harwood-Lincoln said: “We were delighted with the reaction from customers to this new range. Buyers really liked the designs available, all with the added sparkle of precious Swarovski crystals giving even more appeal to an already well known and loved brand name.”
Harwood-Lincoln added: “Our diary [in Cannes] was full from beginning to end with many new potential customers wanting to see for themselves why our INVU and RipCurl sunglasses collections are so successful in travel retail. We launched the 2018 collections for both brands and were delighted at how enthusiastically buyers responded to the styling, quality and – of course – amazing price points.
“We’ve got many follow up meetings booked in for November and are confident of being able to announce a number of new listings through all travel retail channels by the end of the year.”