Swiss Eyewear Group has confirmed a new listing with ferry operator DFDS for the 2018 season.
DFDS is the first ferry operator to launch with three of Swiss Eyewear Group’s sunglass brands – INVU, Rip Curl and Seksy. All brands are listed onboard the Côte des Dunes, Côte des Flandres, and Calais Seaways ships.
The sunglasses are presented on a custom-built display featuring an integrated polarisation tester movie display, said to be the first of its kind in travel retail.
Swiss Eyewear Group Director of Travel Retail Rebecca Harwood-Lincoln said: “We are absolutely delighted with the new partnership and have enjoyed working with the DFDS team to create a compelling offer for their customers onboard.”
DFDS Category Manager Will Attersley commented: “It is a real pleasure to now be featuring Swiss Eyewear Group’s sunglass brands on our ships, especially as the custom-made display is the perfect silent salesman. The sunglasses available onboard DFDS ships are a great mix of style quality at affordable prices, and we have high hopes for their strong sales potential in the months and years ahead.”
