The Swiss Eyewear Group has extended its collaboration with Dubai Duty Free. Its INVU collection is now featured in the new 78sq m Sunglasses store at Dubai International.

The Concourse B listing follows discussions between the two companies at this year’s TFWA World Exhibition. The INVU range has been listed with Dubai Duty Free in its Concourse C store since 2017.

“A major listing”: Swiss Eyewear Group secures a place for its INVU collection in Dubai Duty Free’s new Sunglasses store.

Dubai Duty Free Senior Vice President of Purchasing Saba Tahir said: “We first listed the INVU range in one of our Sunglasses stores early last year and the growth in sales has been impressive. INVU is the perfect impulse purchase product for our customers and we are pleased to extend the INVU presence in Concourse B and C at Dubai International.”

Swiss Eyewear Group Travel Retail Director Rebecca Harwood Lincoln added: “Once again, we are proud to achieve another major listing for INVU in travel retail, this time with one of the biggest and best travel retailers in the world.

“There’s been a fantastic reaction from consumers to the INVU range. They love the collection and the ultra-polarised lenses, and trade buyers love the sales volumes.”

Footnote: Rebecca Harwood Lincoln was profiled recently in The Moodie Davitt Report’s popular ‘Ten Easy Pieces’ series.