Swiss Eyewear Group (SEG) has extended its INVU sunglasses gift-with-purchase offer to include a new keyring.
The keyring follows the introduction of the bracelet GWP promotion last year.
The sunglasses keyring, designed for male and female INVU styles, has achieved listings with South African Airways, Ethiopian Airlines, Kenya Airways, TAAG Angola Airlines, Virgin Atlantic and Jet2.
SEG Director of Travel Retail International Markets Rebecca Harwood-Lincoln commented: “The sunglasses bracelet has worked extremely well for INVU over the past 12 months. It is more of a female focused product, however, we believe the keyring offer will have more application for both women and men.
“The fact that the new GWP is going straight onto so many airlines confirms the perceived value of promotional items such as this for inflight. Passengers are always looking for added value, so combining the excellent value of INVU sunglasses with this additional perk is a win-win all round.”
