Swiss Eyewear Group has partnered with Bluedog Productions to create a custom sunglasses display for Condor Ferries.

The new design features a digital screen that allows customers to test the effectiveness of sunglasses by Seksy and INVU.

Bluedog and Swiss Eyewear Group said the aim was to highlight both the style and the benefits of the products.

The design features an integrated screen that allows passengers to understand the benefits of polarised lenses.

Swiss Eyewear Group Travel Retail Director Rebecca Harwood Lincoln said: “INVU ultra-polarized sunglasses have been selling very well onboard Condor Ferries since 2017 and Swiss Eyewear Group was invited to increase the brand offer with our new collection of Seksy sunglasses.

“We needed a display to not only showcase our sunglasses but also integrate our proprietary movie display that demonstrates the amazing benefits of polarization in an eye-catching way.

“We are absolutely delighted with the units that Bluedog designed and manufactured. The displays are onboard three ferries and have proved very successful.”

Bluedog Founder & CEO Nick King commented: “We loved the challenge with the sunglass display and are delighted to see that the displays outperform all sell-through expectations in the retail environment on Condor Ferries.”

Condor Ferries Buyer Nicola Emblin said: “The stands that Swiss Eyewear Group and Bluedog created for us are really effective on board, as they are small yet give us excellent merchandising opportunities.

“The customers love the innovation of the movie display polarization testers that have been integrated into them too.”