Swatch’s first destination special for Thailand has been a bestseller at King Power’s Srivaree Complex.

THAILAND. Swiss watch brand Swatch is generating strong results from its locally themed Tuk Tuk watch at King Power Srivaree Complex in Bangkok.

The shopping mall is just 15km from Suvarnabhumi International Airport, the main gateway to Bangkok and Thailand.

The watch design takes its inspiration from auto rickshaws called tuk-tuks that are commonplace in Thailand and widely used as a form of urban transport in Bangkok, in particular.

The ‘destination special’ product has been a best-seller at both King Power  and Swatch retail stores in Bangkok, according to Swatch Thailand Brand Manager, Jakraphan Yanprasitvet.

“It is Swatch Thailand’s first destination watch,” he told The Moodie Davitt Report.

Tick tick Tuk Tuk: Laurent Lamotte enjoys a different kind of promotional vehicle.

Swatch International Wholesale & Travel Retail Manager Laurent Lamotte, added: “The Bangkok destination special watch is available in all Swatch mono-brand stores in Thailand, as well as with travel retail operator, King Power.”

Initially the watch had been pre-launched with King Power in the spring, ahead of Swatch domestic stores in Bangkok two months later. At the Srivaree Complex, the Tuk Tuk model has enjoyed a prime location at the entrance.

Swatch previously launched a number of city specials before starting with the destination series relatively recently, according to Lamotte. He said: “Swatch remains a reference Swiss watch brand in travel retail.”

In separate news, this month, all Swatch stores, including strategic airport locations, are celebrating the 90th anniversary of Mickey Mouse with the launch of Mirror Spot Mickey. The model is limited to only 19,999 numbered Swatch ‘Art Special’ watches designed by controversial British artist, entrepreneur and art collector Damien Hirst.

This month, Swatch celebrates the 90th anniversary of Mickey Mouse with the limited-edition Mirror Spot Mickey ‘Art Special’ from Damien Hirst.