Swarovski has launched a new travel retail-exclusive collection inspired by the spirit of wanderlust. The ‘Travel Around the Globe’ collection is made up of 15 pieces centred on three motifs: a bird, a globe, and the Swarovski Swan.
The three motifs hold special significance for Swarovski. The messenger bird holds a bejewelled letter, which represents the free-spirited nature of the brand, while the globe is illuminated with shimmering blue crystals and represents the ‘sense of adventure’, according to the jewellery company.
In celebration of its 125th anniversary, Swarovski is also launching a curated selection of its most popular designs, reimagined in its signature blue shade.
According to the brand, the new collection offers a ‘high-shine appeal’ to international shoppers from all over the world. The pieces offer classic Swarovski style in delicate pastel tones, making them ideal for gifting.
“We know that passengers are looking for more exclusive gifts,” said Swarovski Creative Director Nathalie Colin. “This Collection has been created to offer something unique to travel lovers and shoppers whose next adventure is always just around the corner.”