Swarovski is collaborating with Harding Retail in a Christmas 2018 campaign to highlight the brand’s Louison collection.
The campaign is featured across P&O UK and Cunard Line ships, and the Royal Caribbean International’s Independence of the Seas.
It includes branded windows, high-impact visuals in the ships’ stores and GWP offers. Swarovski-themed manicures were launched across Cunard ships this month.
A Swarovski holiday film is featured in-store and in public atrium spaces. A branded flyer has been distributed to all passengers, who are also invited to a ‘Sparkle Party’, to highlight the Louison range.
Harding Retail Marketing Director Sue Gosling said: “This is our first brand partnership of this kind launched for Christmas and we are hugely excited to work with Swarovski on this campaign, which spans eight vessels in total and features video content, brand displays and a special promotion with our on-board Spa team.”
Top models and celebrities, including Naomi Campbell and Karlie Kloss, featured in Swarovski’s ‘It’s Christmas Time’ campaign last year.