CHINA. Swarovski has partnered with CDFG to open a debut pop-up store for the festive season at CDFG Sanya Haitang Bay International Duty Free Shopping Complex.

A ribbon-cutting ceremony was held on Friday 2 December. It was attended by Swarovski Travel Retail Director for Asia Pacific Karen Tse; CDFG Director of Fashion Meili Lee; CDFG Sanya Downtown Duty Free Store General Manager Jing Liu; and CDFG Sanya Downtown Duty Free Store Deputy General Manager Ivy Cao.

Celebrating the opening in time-honoured fashion. (Left to right) CDFG Director of Fashion Meili Lee; Swarovski Travel Retail Director for Asia Pacific Karen Tse; CDFG Sanya Downtown Duty Free Store General Manager Jing Liu; and CDFG Sanya Downtown Duty Free Store Deputy General Manager Ivy Cao.

A toast and cheers to the grand opening of Swarovski’s pop-up store. (Left to right) CDFG Deputy Director of Fashion Billy Liu; CDFG Director of Fashion Meili Lee; Swarovski Travel Retail Director for Asia Pacific, Ms. Karen Tse; CDFG Sanya Downtown Duty Free Store General Manager Jing Liu; CDFG Sanya Downtown Duty Free Store Deputy General Manager Ivy Cao; and CDFG Sanya Downtown Duty Free Store Sales Director Tina Zhang

The pop-up shop promotes a range of Swarovski festive collections, including Crystal Wishes, the Sparkling Dance Star, Vittore, Hero, Baron and the Angelic set.

The popular Swan collection is the highlight of the festive pop-up, featuring a range of necklaces, earrings, bracelets and rings with Swarovski’s swan motif. Customers can choose from the classic swan, an edgier black swan and the facet swan.

This is the first-time Swarovski and CDFG have collaborated on a pop-up store.

“My sincere thanks go to CDFG for its ongoing support of Swarovski and assistance in the opening of this pop-up store,” said Swarovski Vice President Global Accounts Claudia Heskier Schioenning. “We are thrilled to be putting sparkle at the forefront this festive season with our pop-up store, and sharing joy with all as we highlight desirable jewellery and accessories that make spot-on gifts.”

“We were looking for a brand to launch a pop-up that would be the perfect fit for the festive period and we could not have been happier to work with Swarovski, one of the best-performing brands in CDFG Sanya Haitang Bay International Duty Free Shopping Complex,” said CDFG’s Meili Lee. “The products add sparkle and shine to Sanya Haitang Bay and will no doubt create a dazzling and long-lasting impression on customers throughout the festive season. We hope this collaboration is just the beginning of an ongoing partnership with Swarovski.”

To celebrate the pop-up promotion, customers spending RMB4,000 (US$603) receive a sparkling crystal star ornament.

Customers spending RMB4,000 (US$603) receive a sparkling crystal star ornament.

The popular Swan collection is the highlight of the festive pop-up, featuring a range of necklaces, earrings, bracelets and rings with Swarovski’s familiar motif