Swarovski and EssilorLuxottica sign ten-year licensing agreement

Austrian crystal and jewellery house Swarovski has entered an exclusive licensing agreement with EssilorLuxottica for the design, manufacture and worldwide distribution of Swarovski Eyewear.

Through the agreement – which is effective until 31 December 2028, with a renewal option of a further five years – the first Swarovski Eyewear collection will be available from September 2023. The range will be developed under the leadership of Swarovski Creative Director Giovanna Engelbert and will complement the brand’s jewellery, home décor and accessories collections.

“A natural partnership” – Swarovski CEO Alexis Nasard (left) and EssilorLuxottica CEO and Chairman Francesco Milleri are looking forward to the Swarovski Eyewear collection launch next year

According to the partners, the licensing agreement combines Swarovski’s creativity and savoir-faire with EssilorLuxottica’s knowledge, innovation, and expertise. “The partnership builds on Swarovski’s luxury credentials alongside its enduring commitment to eyewear as a key fashion accessory,” they added.

Swarovski CEO Alexis Nasard said: “We are delighted to further evolve our Swarovski Eyewear business with global leader EssilorLuxottica. This is in-line with our LUXignite strategy, and is a natural partnership for us, forged from a shared passion for beautiful design coupled with impeccable quality and savoir-faire.”

EssilorLuxottica CEO and Chairman Francesco Milleri commented: “We are excited to embark on this journey with Swarovski, a brand known for its artful design and incredible attention to detail. We have always seen each pair of frames as a piece of art to be worn, which makes Swarovski and its story such a wonderful fit.”

As reported, EssilorLuxottica has adopted a new approach to travel retail with a fresh strategy and a commitment to taking the sunglasses category to new heights in the channel. The emphasis is on what EssilorLuxottica describes as “ground-breaking brand innovations” and a heightened sustainability focus.

Food & Beverage The Magazine eZine