Swarovski adds sparkle to T Galleria by DFS with 282,000 crystal wall

The Crystal Wall is made with 282,000 Swarovski Crystal Fine Rocks and is a first in travel retail

CHINA (HONG KONG). Swarovski has teamed up with DFS Group to launch a dedicated brand space on the ground floor of T Galleria by DFS on Canton Road.

The space features a stunning crystal wall — a first in travel retail — made with 282,000 Swarovski Crystal Fine Rocks.

The dazzling architectural feature depicts the Hong Kong skyline and features several of the city’s most notable buildings, and even a traditional Chinese junk. It was designed to attract customers to the Swarovski counter which features a new travel retail-exclusive collection.

The crystal wall installation was crafted using double-pointed Swarovski Crystal Fine Rocks. These crystals are lightweight and flexible, and are often used by the maison on jewellery, textiles and soft furnishings.

‘A special sense of place:’ The crystal wall installation recreates Hong Kong’s familiar skyline in Swarovski Crystal Fine Rocks

“We are delighted to announce the new Swarovski retail space at T Galleria by DFS, Hong Kong, Canton Road, which is an ideal place for us to not only showcase our sparkling jewellery and accessories, but also our Crystal Fine Rocks, a new addition to Swarovski’s architecture solutions,” said Swarovski Asia Pacific Travel Retail Director Karen Tse.

Tse added, “The Crystal Wall adds a dynamic and elegant vitality to the space and demonstrates one of the many ways that our crystals can be used to enhance and embolden a retail environment.”

Swarovski Travel Retail & Global Accounts Vice President Claudia Schoenning commented: “Our new space at T Galleria by DFS, Hong Kong, Canton Road is a prime Hong Kong location for Swarovski. It also marks another milestone in our enduring and ongoing partnership with DFS, which we value greatly.”

“We are pleased to partner with Swarovski to unveil yet another first for travel retail, with this stunning installation in our flagship store,” said DFS Group Watches and Jewellery Senior Vice President Matthew Green.

According to Swarovski Asia Pacific Travel Retail Director Karen Tse, the crystal wall adds a ‘dynamic and elegant vitality’ to the ground floor of T Galleria by DFS
The spotlight falls on Swarovski’s latest travel retail-exclusive collection with DFS
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