US. John F. Kennedy International Airport T4 operator JFKIAT has partnered with DFS Group to unveil a life-sized LEGO model near the brand’s airport store which opened last December.
The six-foot model of a commercial pilot, located in the centre of T4’s Retail Lounge, is one of only two in the world (the other is in Berlin Brandenburg Airport).
Passengers are encouraged to snap photos with the model and tag T4 to their favorite ones. All LEGO models are made in Kladno, Prague in the Czech Republic, and contain a yellow sticker which states how many bricks they are built from. The T4 pilot model comprises 45,033 bricks.
“We are excited that the brand-new LEGO store – and the life-sized model – have arrived at T4, bringing a unique New York City experience for our customers to enjoy,” said JFKIAT VP of Customer Experience and Commercial Ed Midgley.
“This is our latest experiential installation at T4 as we welcome back more passengers this summer, and we hope that everyone travelling through the terminal will stop by, take photos, and check out the LEGO store.”
JFKIAT described the LEGO airport store as an innovative, experiential retail concept that offers the brand’s most popular offerings, unique featured products and hard-to-find items.
Customers can purchase exclusive New York City-themed products, including a LEGO Architecture Statue of Liberty and Empire State Buildings sets, as well as popular items such as LEGO Star Wars, LEGO Friends and more.
“DFS is delighted to have brought the LEGO Airport Store to JFK Terminal 4,” said General Manager, DFS John F. Kennedy International Airport Timothy Bidmead.
“Since opening in December, LEGO has quickly become one of our top brands and is popular with adults and children alike. The addition of the LEGO Pilot is a unique way to guide passengers to the store and sets the tone for a fun and exciting shopping experience.”
The LEGO Airport Store is one of the newest retail offerings at T4. The terminal offers more than 122,200sq ft devoted to shopping and dining.
