Suntory AO World Whisky breaks livestreaming ground with CDF-Sunrise and TripurX : Moodie Davitt Report

CHINA. TripurX Tech’s new weekly livestreaming service generated impressive traffic figures for Suntory AO World Whisky.

The livestream was held on 4 December and promoted the Beam Suntory-owned Suntory AO World Whisky’s Chinese travel retail debut at CDF-Sunrise Shanghai.

As revealed, Suntory AO World Whisky features an innovative blend of whiskies from the five major whisky regions: Scotland, Ireland, US, Canada and Japan.

In Japanese, ‘AO’ translates to ‘blue’ and symbolises the colours of the oceans that separate the five major whisk(e)y regions.

Here we present short edited highlights of the 40-minute programme, which generated a total 116,000 views and 39,000 likes for the expressions featured.

The livestream also highlighted other Beam Suntory expressions. These included the Chita Single Grain Japanese Whisky, Bowmore 18yo Islay Single Malt Scotch Whisky, Yamazaki Umeshu Plum Liqueur, and Laphroaig PX Cask Scotch Whisky.

The hosts also shared some at-home whisky cocktail recipes during the session.

Timpani, flutes, clarinets, piccolo and strings – How Beam Suntory composed an international symphony

We would taste the whiskies from the individual countries and then compare them with the final blend, right? Wrong. Miyamoto san had a better way to show us what each constituent brought to the party.

Click to read more from The Moodie Blog

TripurX Tech’s livestreaming service is gaining rapid momentum in China. The programme, filmed in the company’s Shanghai studio, features a range of popular duty free items, particularly from the beauty and spirits categories.

Earlier editions focused on Beam Suntory-owned Cognac brand Courvoisier, Bacardi-owned Scotch whisky brand Dewar’s and French wellness brand L’Occitane.

As reported, CDF-Sunrise Shanghai accelerated its digital and e-commerce offer earlier this year and launched its first-ever livestream at Shanghai Pudong Airport’s Satellite Terminal on 26 July.

CDF-Sunrise Shanghai also opened its e-shop on TripurX as part of an extensive marketing partnership between TripurX and CDFG.

**Suntory AO World Whisky blends whiskies from the five major whisky regions: Scotland, Ireland, US, Canada and Japan**

Hainan Island: Travel retail’s global hotspot

The Moodie Davitt Report will publish a Hainan Island Special Report with the China edition of The Magazine in February 2021. Written by Martin Moodie and Dermot Davitt, it will explore how the offshore duty free business in China has become critical to the world’s leading brands across many categories.

The report will feature:

Comment & analysis on the seismic impact of the new offshore duty free policy in Hainan since 1 July
The potential of new offshore duty free allowances across categories from beauty to fashion and watches and from wines & spirits to consumer electronics
Major interviews with and profiles of China Duty Free Group, CNSC, Hailvtou Sanya Downtown, Hainan Provincial Bureau of International Economic Development and others, with a special focus on the ambitious Hainan Free Trade Port project
Beyond Hainan, we examine the rebound in the China domestic market, assess prospects for Chinese airports and hopes for an eventual return to international travel. With input from leading travel retailers in the Mainland, Macau and Hong Kong markets
The ecommerce drive: Assessing the potential of the partnership between travel retail’s long-time market leader Dufry and the digital powerhouse Alibaba; plus digital strategies at CDFG and other major players
With contributions from our content partners Globuy, iClick, Jessica’s Secret and DutyFree Expert on trends among Chinese consumers and the duty free market

Contact Irene@MoodieDavittReport.com to partner with The Moodie Davitt Report for this special edition.

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