Coty has launched new fragrances from Marc Jacobs and Hugo Boss.
From Marc Jacobs, Coty has unveiled Daisy Marc Jacobs Paradise Limited Edition (50ml), Daisy Marc Jacobs Eau So Fresh Paradise Limited Edition (75ml) and Daisy Love Marc Jacobs Paradise Limited Edition (50ml). They are now available in Americas and European travel retail with an Asia Pacific launch to follow in March.
The fragrances were inspired by a sunset walk and offer seasonal twists on the brand’s signature Daisy scent. All three fragrances feature pink and purple hues that mimic the colours of a sunset.
Daisy Marc Jacobs Paradise Limited Edition is an aromatic floral scent that offers poppy top notes, oak heart notes and ambrox base notes.
Daisy Marc Jacobs Eau So Fresh blends pink pepper and lavender essence notes with a base of Attar Mitti to create an herbal floral fragrance. Daisy Love combines Iris with patchouli and chantilly to create an earthy fresh fragrance. All three scents were created by Firmenich Master Perfumer Alberto Morillas.
The packaging features rich purple shades and combines opaque and translucent pink and purple petals on the bottle cap. The flaçons are made in a soft matte material, while the outer packaging is accented with gold foil to complement the bottles.
The fragrance campaign was shot by London-based photographer Matt Jones. The print campaign portrays the limited-edition collection in a desert landscape at sunset.
Self-expression – it’s all in the Jeans
Hugo Boss has released Hugo Jeans, a new masculine scent inspired by denim. Like a pair of denim jeans, the eau de toilette is all about self-expression, authenticity and personal style and is the latest addition to the Hugo Parfums collection.
Hugo Jeans is a seasonless fougère aromatic scent. It offers zesty grapefruit and lime top notes, juniper berry heart notes with base notes of sandalwood and vetiver.
The bottle is lacquered in a matte denim blue, with a bold red and black logo. It is finished with a contrasting silver cap and blue fabric strap.
Hugo Jeans is now available in Americas and European travel retail with an Asia Pacific roll-out planned in February.
