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Leading sunglasses suppliers funded the research that was undertaken by m1nd-set, with support from APTRA and TFWA |
SINGAPORE. Leading sunglasses brand owners teamed up to deliver insights into the shopping habits of Asia Pacific travellers at the recent TFWA Asia Pacific show in Singapore. The research was carried by M1nd-set in partnership with the Asia Pacific Travel Retail Association (APTRA) and co-funded by Luxottica, De Rigo, Marchon, Marcolin, Maui Jim and Safilo.
The report, entitled “˜Sunglasses in Travel Retail: An In-Depth Understanding of the Asia Pacific Travellers’ Perspective’, highlighted the key drivers behind sunglass purchases, the most important product features and some of the key differentiators and opportunities for retailers. Among the major findings shared from the report were:
– Cost savings, exclusivity, convenience and the special mood of the traveller are the key drivers for sunglass purchases among Asian travelers.
– Comfort, look and style are the most important product features.
– The ability to make a trusted purchase (authenticity and quality) is travel retail’s main strength compared to downtown retail channels.
– Staff training remains key to growing sales – 60% of sunglass purchases in travel retail are influenced by sales advisors
– 98% of Asian travellers agree that the choice of sunglasses in travel retail is insufficient.
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Peter Mohn of m1nd-set unveils the latest findings |
Luxottica Head of Global Channels Francis Gros said: “On behalf of our group of sunglasses suppliers, I want to thank APTRA, m1nd-set and all our partners for making the event such a success. We are very pleased by the response from the travel retail community to this initiative and it highlights the importance of this fresh insight into the travelling Asian consumer. The findings of this report will play an invaluable role in driving continued improvements in sunglasses retail and ensuring that we capitalize on the huge opportunity in the Asia Pacific region.”
The preview event and cocktail reception was held at Ku Dé Ta Club Lounge, at the top of the Marina Bay Sands, on May 13, and was attended by over 100 executives, including representatives from companies such as DFS, Lotte Duty Free, Eraman, Duty Free Philippines, Valiram, Gebr Heinemann and Inflight Sales Group.
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The event at Ku De Ta at Marina Bay Sands was attended by over 100 invited guests from the travel retail community and selected industry media |
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