AUSTRALIA. WHSmith has opened its latest new concept stores at Melbourne International Airport’s newly revamped International Terminal (T2).
The latest stores are said to reflect changing customer expectations of customers in terms of design and product range.
The Tech Express area offers the latest in technology accessories, headphones and power, within a bright and spacious store-in-store environment.
WHSmith Australia Managing Director Carl Hargrave commented: “We are delighted to continue on this journey with Melbourne Airport. Developing our Melbourne retail concept has given us the opportunity to take a step change in our offer. We look forward to welcoming customers to these new stores and hope that they will enjoy the modern design and layout as well as the many exciting local and international brands and travel products available.”
Melbourne Airport Chief of Retail Andrew Gardiner said: “Our exciting new WHSmith store in T2 is a testament to the partnership we have with Stephen Clarke (Group CEO) and the team.
“Together we have developed a uniquely Melbourne offer, which is appropriately positioned to the customers we serve. I look forward to our ongoing successful relationship with this global leader in news and gifts.”