Steiff focuses on customisation with new travel shopping-exclusive teddy bear

German plush toy specialist Steiff will spotlight a new travel shopping-exclusive teddy bear at the upcoming TFWA World Exhibition & Conference (Mediterranean Village, N17).

Ready to travel: Steiff’s new teddy comes with a Germany-inspired suitcase.

The bear targets tourists visiting Germany. It comes armed with a Germany-themed suitcase featuring the national flag as well as pretzel and sausage designs. Steiff said the product is an example of the company’s versatility and its ability to custom-make or customise its products.

Steiff Head of Sales Asia Pacific and Global Travel Retail Ken Wakatsuki underlined the importance of exclusive products in the children’s plush toy category.

“We already provide some exclusive articles to Heinemann and Lufthansa, and are keen to expand this service to other retailers,” he said.

Steiff was founded in 1880 and is regarded by many as the inventor of the teddy bear.

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