Leading cruise retailer Starboard Cruise Services has promoted Sherrie Day (right) to the post of Global Head of Merchandising, from Vice President of Merchandising.
In her new role she will spearhead Starboard’s worldwide merchandising strategies and strengthen company tactics “to deliver outstanding product assortments and operational excellence,” the LVMH company said.
“Sherrie’s 30 years of retail experience, with a proven track record of custom product development has been instrumental to innovating our offerings. As the Global Head of Merchandising, Sherrie is uniquely positioned to carry out our company purpose to ‘Curate a Vibrant World’,” said President and CEO Lisa Bauer.
“Combined with her merchandising expertise, Sherrie’s inspiring leadership contributes greatly to our company culture and will certainly help Starboard continue our position as the industry-leading retailer in cruise.”
Day joins Starboard’s senior leadership team and reports to Lisa Bauer. Her duties will encompass overseeing global buying functions and working with more than 700 brands across various categories, price points, and geographies.
Under her leadership, the merchandising team will also create onboard activations with brand partners. Brands, products and experiences will be curated to align with each cruiseline’s unique brand positioning and guest mix, said the company.
Before joining Starboard in 2019, Day held senior leadership positions at JC Penney, Target and Soma.
She will visit Cannes next week to meet industry partners.
