Starboard Cruise Services strikes ‘milestone’ luxury partnership with The Ritz-Carlton Yacht Collection

Evrima, the debut ship of The Ritz-Carlton Yacht Collection, is embarking on its maiden voyage late in the summer

EUROPE. LVMH-owned cruise retailer Starboard Cruise Services is curating the retail offer onboard The Ritz-Carlton Yacht Collection superyacht series. Evrima, the first vessel in the Collection, will make sits maiden sailing this summer with itineraries in the Mediterranean.

Evrima was inspired by the luxury hotels and resorts of The Ritz-Carlton portfolio. The ship promises a cruising experience that combines the freedom of a yachting vacation with the allure of beautiful Mediterranean destinations.

Starboard Cruise Services Luxury Division’s retail offer onboard Evrima leans heavily into storytelling, discovery and first-at-sea brands. This ethos comes to life at ‘The Boutique’ which reflects the signature service and luxury of The Ritz-Carlton Yacht Collection from store design to staff.

(Left) Onia and (right) Fragonard are two of the first-at-sea brands onboard Evrima
LaDoubleJ is an Italian brand offering colourful fashion and home products

The Boutique is a multi-brand men’s and women’s store. It features Starboard Cruise Services Luxury Division’s best-in-class international brands across ready-to-wear, accessories, shoes and logo brands.

“The Ritz-Carlton Yacht Collection collaboration represents a milestone for our Luxury Division,” commented Starboard Cruise Services President and CEO Lisa Bauer. “Guided by newness and destination brands, we have curated an exclusive retail concept representing the relaxed luxury of the yachting lifestyle while capturing the destinations’ essence.”

“Our yacht experience sets a new standard for luxury at sea, redefining travel for guests seeking to discover the world in a relaxed, casually elegant way,” added The Ritz-Carlton Yacht Collection CEO Douglas Prothero. “With the unmatched global influence of Starboard’s Luxury Division, we look forward to providing guests with an elevated retail experience at sea.”

Some of the first-at-sea brands featured include luxury swimwear and resort wear brand Onia and Grasse-based artisanal fragrance house Fragonard. Luxury skincare brand 111Skin is another notable brand highlight.

Guests can commemorate their cruising experience by shopping one-of-a-kind jewellery pieces from the Evrima Signature Collection, which was designed and produced by responsible jeweller 64 Facets. They can also take home branded apparel, home goods and luxury travel essentials from The Ritz Carlton Yacht Collection.

(Left to right) Kule, Chanel and Rue de Verneuil makeup Starboard Cruise Services’s destination-led luxury offer

Starboard Cruise Services put a special focus on the destination offering onboard Evrima. The offer highlights the rich stories and vibrant colours of the Mediterranean and includes Italian brand LaDoubleJ, Greek fine jewellery label Ileanea Makri and sandal brand K. Jacques Saint Tropez.

Starboard Cruise Services’ destination offering was designed to be used on the voyage and back home. The lineup will be refreshed depending on Evrima’s itineraries throughout the year.

The Ritz-Carlton Senior Vice President Cruise Hotel Operations Mark Lockwood commented, “It was very important to us for our retail partner to have a true connection to the world of luxury goods and a very relevant understanding of the expectations of The Ritz-Carlton customer. The combination of such an incredibly talented leadership team at Starboard and the global reputation of LVMH that is synonymous in luxury, made this collaboration a very natural fit.”

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