INTERNATIONAL. Starboard Cruise Services has appointed jewellery industry veteran Caryl Capeci as Strategic Advisor leading the fine jewellery, luxury and Swiss categories.
Her focus will be on developing global revenue performance, enhancing operational excellence and offering excellent customer service with a luxury approach to brand stewardship, said the LVMH company.
It added that Capeci has extensive experience in building brand loyalty and creating a productive work environment for retail sales professionals.
Capeci was previously CEO of Chow Tai Fook North America, a division of the Hong Kong-based jewellery company which owns the Hearts On Fire and Mémoire diamond brands.
Capeci also held multiple leadership positions with Hearts on Fire before becoming President in 2016. During her tenure, she expanded the business through partnerships with 300 of the leading jewellery and watch retailers globally.
She spent her early career working in both the jewellery and cruise sectors. Capeci started with advertising agencies N.W. Ayer and J. Walter Thompson where she worked on the global marketing team for DeBeers Diamonds for over ten years. Afterwards, she led the agency team for Royal Caribbean and Celebrity Cruises as Executive Vice President of Havas/Arnold.
A leader within the jewellery industry, Capeci has actively participated on the Boards of the American Gem Society, Diamonds Do Good and Jewellers of America. She is also a member of the Twenty-Four Karat Club in New York.
Starboard Cruise Services President and CEO Lisa Bauer said: “Caryl has the unique background of successfully leading a global diamond jewellery company, while also understanding the complexity of the cruise business and the nuances of delivering a luxury retail brand experience onboard.
“Her expertise in international wholesale, retail and e-commerce will enhance Starboard as the ‘best in class’ cruise travel retail partner.”✈
