JAPAN. Narita International Airport Corporation and retail division NAA Retailing recently completed the opening of 17 new stores across 2,400sq m of space at Narita International Terminal 1, with the Central Pier the key focus of investment.

At its heart is a new retail concept for NAA Retailing, Fa-So-La Stars, which aims to emphasise the ‘star’ attraction of Japanese-made products, which continue to carry strong appeal to overseas shoppers, notably Chinese.

Blending the most popular Japanese brands with leading international houses: Fa-So-La Stars at Narita T1.

The store design takes its Japanese cues through the use of wooded slats on the store fascia, with many Japanese brands featuring alongside leading international houses, notably in beauty.

The fashion & accessories area (in a separate, adjacent shop to the beauty, liquor & tobacco offer) is home to an array of Japanese brands, which appear in an elegant shop-in-shop style.

A new design for NAA Retailing in the Central area of T1; below, Philip Morris brand IQOS continues to surge ahead.

 

Other major openings in T1 in recent months include a Tokyo 2020 Official Store (December), a Hard Rock Café shop (October) and a Marvel pop-up store (October), all landside. Other openings landside to come include Gap, Lee, North Face Explorer and a GongCha tea concept.

In T1 airside, the Fa-So-La Stars openings are a major highlight, alongside new F&B concepts such as Ippudo, Sushi Kyotatsu, Komeraku and Mitsumoto.

Further store renovations and upgrades will follow this year, with the airport gearing up for the 2020 Olympic & Paralympic Games.

*More on Narita Airport, including interviews with senior executives from Narita International Airport Corporation and NAA Retailing, will appear in our May Print Magazine and Online edition.