UK. SSP has opened an Upper Crust unit at independent motorway service operator Welcome Break’s services unit in Oxford. Passengers are offered baguettes, pasties and sausage rolls from SSP’s Pasty Shop range.

Welcome Break is set to open further Upper Crust stores at Warwick North and Warwick South this month, along with a Pasty Shop in Telford .

SSP Group Commercial Director Sukh Tiwana said: “We are delighted to have begun this partnership with Welcome Break, one of the largest independent motorway service operators in the country.

Filling a gap: Upper Crust baguettes are key to SSP’s Welcome Break offer

“This new partnership will help us achieve a stronger presence in roadside dining, alongside our established presence in rail and air, and we look forward to securing further new opportunities for our Upper Crust brand.”

Welcome Break CEO Robbie Bell commented: “We are pleased to partner with Upper Crust at select Welcome Break locations across the UK. Welcome Break’s mission is to be famous for giving people on the move what they want, when they want it, in a passionate and profitable way, which is supported by SSP’s knowledge and understanding of the travelling public.”

SSP is a Platinum Partner for this year’s Airport Food & Beverage (FAB) Conference & Awards.

NOTE: The Moodie Davitt Report also publishes The Foodie Report, the world’s only media focused on airport (and other travel-related) food & beverage. The Foodie Report e-Newsletter is published every two weeks and The Foodie Report e-Zine every month.

Please send all news of food & beverage outlet openings, together with images, menus, video etc to Martin@MoodieDavittReport.com to ensure unrivalled global exposure.

The company also organises the annual Airport Food & Beverage (FAB) Conference & Awards. This year’s FAB will be held in Helsinki next week, on 20 and 21 June. Click here for details.