SSP Group adds Greggs to UK food & beverage portfolio

UK. Leading food & beverage specialist SSP Group has secured a franchise deal with UK food on-the-go retailer Greggs.

The new partnership will see Greggs stores opening in the coming months at selected locations in the UK. The first unit at Derby Railway Station is already welcoming customers.

SSP UK and Greggs combine forces to open a new store at Derby Railway Station

The new stores will be located in units already operated by SSP, which will be converted to Greggs.

SSP UK & Ireland CEO Richard Lewis said: “At SSP we have a long history of bringing popular high street brands that customers love into travel locations.

“We are delighted to have struck a deal with Greggs, which not only delivers a great core range, but is constantly innovating to meet evolving trends. The deal has also been welcomed by our regional travel clients, who are looking forward to the opportunity to bring an instantly recognisable food offer to their platforms and concourses, and we hope to be able to grow the partnership beyond these initial sites.”

Greggs Commercial Director Malcolm Copland commented: “We are pleased to team up with SSP as our newest franchise partner. We know that high quality food-on-the-go and convenience go hand in hand and this partnership further expands our presence in busy travel hubs, giving us the opportunity to bring our range of products to more customers each day.”

East Midlands Railways Customer Services Director Neil Grabham added: “Greggs is a much-loved high street brand and I’m delighted to welcome them to Derby station. I am sure all customers travelling through Derby will recognise Greggs for the great value they offer and will be keen to support its opening.”

*Registration is open for the Airport Food & Beverage Conference 2022, which takes place virtually on 12-13 September. Click here for more details and to register.

NOTE: The Moodie Davitt Report has relaunched its FAB Newsletter. This regular newsletter features highlights of openings, events and campaigns from around the world of airport and travel dining.

Please email Kristyn@MoodieDavittReport.com to subscribe.

Food & Beverage The Magazine eZine