GERMANY. SSP Germany and DB Station&Service, a subsidiary of Germany’s national railway company Deutsche Bahn, have extended their partnership.
SSP Germany, which currently has 130 contracts in place with DB Station&Service, has now signed more than 60 new leases and extended existing contracts. The agreement will see the food & beverage company invest heavily in expanding its multi-brand portfolio, with activity at key locations such as Frankfurt, Hamburg, Hannover and Cologne.
This will be complemented with new franchise brands from the quick-service sector and exclusive flagship projects with renowned TV chefs.
SSP Germany has also signed a franchise agreement for ServiceStore DB – the convenience store concept of DB Station&Service – under the new deal.
SSP will work in partnership with ServiceStore DB to operate convenience stores at approximately 40 train stations, including Hamburg, Stuttgart, Frankfurt, Gottingen, Bremen, Rostock, Erfurt, Eisenach, Magdeburg and Chemnitz.
The new convenience stores will open by 2021 and offer a range of travel products and convenience goods, with SSP Germany planning to further expand the franchise brand in the coming years.
“We are delighted that our long-standing partner DB Station&Service values our brand portfolio and that our retail expertise will help to drive the ServiceStore DB convenience store concept forward,” said SSP DACH Director of Business Development & Properties Jan Kamp.
“As a foodservice expert and operator of our convenience store concepts, we are convinced of the success of ServiceStore DB and happy to push along the brand.”
ServiceStore DB Head Martina Köppl commented: “We are pleased to have gained SSP as a professional and reliable partner for the expansion of our convenience store brand. The collaboration will be mutually beneficial and bring us closer to achieving our ambitious expansion target of 250 locations.”