SSP and Birmingham Airport open first M&S Food to Go airside

UK. Birmingham Airport and SSP have partnered to open the first M&S Food to Go airside at an airport. The new outlet was inaugurated yesterday by SSP Group CEO Kate Swann and Birmingham Airport Commercial Director Richard Gill.

M&S Food to Go, operated under franchise by SSP, offers all-day food and drink products including wraps, baguettes, sushi, salads, fresh orange juice, beers and wines.

Hot food such as bacon rolls, hot sandwiches and soups are also available as are freshly made pastries and cookies from the in-store bakery section.

An airside first: At the opening on Monday were (left to right) SSP UK & Ireland CEO Simon Smith, SSP Group CEO Kate Swann, Marks & Spencer Retail, Operations and Property Director Sacha Berendji, Birmingham Airport CEO Nick Barton and Birmingham Airport Commercial Director Richard Gill.

Kate Swann said: “We’re excited to have opened our first ever airside M&S. Bringing together M&S’s food innovation and SSP’s operational expertise, the new store has been exclusively tailored to our airport customers to offer a delicious range of food and drinks that will appeal to people flying through Birmingham Airport. Early trading is very promising, and we hope this will be the first of many more to come.”

Richard Gill added: “This new M&S Food to Go is a fantastic addition to our choice of food and beverage outlets in the departure lounge and we are delighted to welcome the first-ever airside M&S Food to Go concept. We are sure M&S and SSP will deliver a great customer experience for the 13 million passengers who travel through our airport each year.”

Commenting on the partnership, Marks & Spencer Retail, Operations and Property Director Sacha Berendji said: “We’re delighted to have opened airside at Birmingham Airport. We believe there is a great opportunity to continue to grow in travel locations where we know customers love the convenience of our offer. From sushi to salads, to our famous Percy Pigs, our M&S Food to Go has a tailored range of quality products for customers to enjoy before they board or on their flight.”

NOTE: The Moodie Davitt Report also publishes The Foodie Report, the world’s only media focused on airport (and other travel-related) food & beverage. The Foodie Report Newsletter is published every two weeks and The Foodie Report eZine every month.

Please send all news of food & beverage outlet openings, together with images, menus, video etc to Martin@MoodieDavittReport.com to ensure unrivalled global exposure.

The company also organises the annual Airport Food & Beverage (FAB) Conference & Awards. Last year’s FAB took place on 20-21 June in Helsinki. FAB 2019 will be held in Dallas, hosted by Dallas Fort Worth International Airport on 26-27 June.

Food & Beverage The Magazine eZine