The Estée Lauder Companies has revealed a new Spring collection from Jo Malone London.
The Blossoms range features two new hibiscus flower-themed fragrances: Yellow Hibiscus and Red Hibiscus. It is launching in major airports, downtown duty free and online stores in Asia Pacific travel retail this month.
The new Yellow Hibiscus and Red Hibiscus fragrances celebrate the beauty of the hibiscus flower. Yellow Hibiscus is juicy light floral scent, while Red Hibiscus offers a deeper floral aroma and represents the brand’s first Blossom Cologne Intense fragrance.
The two new fragrances come in a gradient bottle design in yellow and red with matching coloured bottle caps. They are joined by the returning Frangipani Flower and Nashi Blossom scents to complete the Spring line.
Jo Malone London’s new Spring collection also features a travel retail-exclusive Coffret of 9 ml fragrance, as well as a special-edition Silk Blossom fragrance diffuser.
