Maison Hennessy has teamed up with acclaimed Chinese artist Shan Jiang for an exclusive partnership to celebrate the Chinese Year of the Dog, with travel retail a key platform.
The Cognac house said in a statement: “The Shanghai-born, London-based artist is renowned for bridging worlds with his uniquely poetic, multi-layered aesthetic. For Hennessy, he heralds the festive season with a vibrant work, rich in symbolism.”
It said that his work “captures the excitement and emotion of the Chinese New Year”.
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To mark the campaign and the festive period, Cognac Hennessy and DFS Group are hosting a themed pop-up store at Singapore Changi Airport Terminal 3 between 4 February and 2 March. The store houses a Hennessy X.O. limited edition and travel retail-exclusive product James Hennessy, among other expressions.
A cocktail menu has been created for the campaign, along with a numerology consultation and other experiences focused around Hennessy, which are available only at Changi Airport.
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To mark the occasion, Shan Jiang performed live at Changi Airport T3 on February 6 and 7, and created an exclusive art piece.
Shan Jian said: “It is an invitation to embark on a highly personal journey: every detail opens up a world unto itself, and with each viewing the adventure begins anew.”
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