Maison Hennessy has teamed up with acclaimed Chinese artist Shan Jiang for an exclusive partnership to celebrate the Chinese Year of the Dog, with travel retail a key platform.

The Cognac house said in a statement: “The Shanghai-born, London-based artist is renowned for bridging worlds with his uniquely poetic, multi-layered aesthetic. For Hennessy, he heralds the festive season with a vibrant work, rich in symbolism.”

It said that his work “captures the excitement and emotion of the Chinese New Year”.

“Capturing the excitement and emotion of Chinese New Year”: A pop-up partnership between artist Shan Jiang, Cognac Hennessy, DFS and Changi Airport

To mark the campaign and the festive period, Cognac Hennessy and DFS Group are hosting a themed pop-up store at Singapore Changi Airport Terminal 3 between 4 February and 2 March. The store houses a Hennessy X.O. limited edition and travel retail-exclusive product James Hennessy, among other expressions.

A cocktail menu has been created for the campaign, along with a numerology consultation and other experiences focused around Hennessy, which are available only at Changi Airport.

Artist in residence: Shan Jiang appeared last week at Changi T3, creating a new work to celebrate the Year of the Dog

To mark the occasion, Shan Jiang performed live at Changi Airport T3 on February 6 and 7, and created an exclusive art piece.

Shan Jian said: “It is an invitation to embark on a highly personal journey: every detail opens up a world unto itself, and with each viewing the adventure begins anew.”

Cognac Hennessy created a bespoke cocktail menu for the store, along with other experiences focused around the brand and its values