Maison Hennessy has teamed up with acclaimed Chinese artist Shan Jiang for an exclusive partnership to celebrate the Chinese Year of the Dog, with travel retail a key platform.
The Cognac house said in a statement: “The Shanghai-born, London-based artist is renowned for bridging worlds with his uniquely poetic, multi-layered aesthetic. For Hennessy, he heralds the festive season with a vibrant work, rich in symbolism.”
It said that his work “captures the excitement and emotion of the Chinese New Year”.
To mark the campaign and the festive period, Cognac Hennessy and DFS Group are hosting a themed pop-up store at Singapore Changi Airport Terminal 3 between 4 February and 2 March. The store houses a Hennessy X.O. limited edition and travel retail-exclusive product James Hennessy, among other expressions.
A cocktail menu has been created for the campaign, along with a numerology consultation and other experiences focused around Hennessy, which are available only at Changi Airport.
To mark the occasion, Shan Jiang performed live at Changi Airport T3 on February 6 and 7, and created an exclusive art piece.
Shan Jian said: “It is an invitation to embark on a highly personal journey: every detail opens up a world unto itself, and with each viewing the adventure begins anew.”