Spanish fashion brand Desigual is unveiling its Spring-Summer 2021 NOW! collection through an innovative virtual showroom experience at the Moodie Davitt Virtual Travel Retail Expo.
Desigual is a Silver Partner at the inaugural event, where it will be exhibiting in #Virtual Stand FA-S2.
Desigual’s virtual showroom takes inspiration from the brand’s physical showroom and underlines its commitment to embracing digitalisation amid the ongoing global health crisis.
The virtual showroom experience takes buyers on a guided journey with interactive videos, eye-catching campaign visuals and an in-depth look at the featured products of the Spring-Summer 2021 NOW! range.
According to the brand, the striking summer collection celebrates creativity and individuality, offering a colourful array of ready-to-wear pieces and accessories.
“It was very important for us to share with everyone a unique and distinctive virtual experience that maintained the visual component of a physical showroom visit and our brand essence,” commented Desigual Global Head of Travel Retail Jackie Hernandez.
“Desigual’s virtual showroom experience is aligned with our purpose of creating experiences and products that spark people’s creativity and invite them to be themselves anytime, anywhere.”
Virtual becomes reality for Desigual Desigual is a Silver Partner at the inaugural Moodie Davitt Virtual Travel Retail Expo. The unique 5-day ‘live’ event, followed by a 30-day showcase, begins on 12 October, just after the conclusion of the Chinese Golden Week holidays. It features a star-studded series of events across the five days, including a Symposium, category workshops and a new consumer research initiative. Registration is free for buyers, exhibitors and preferred media partners. (Click here to register) |
