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Sobieski vodka was ranked the number one premium vodka in a blind-tasting of 108 vodkas |
DENMARK. Sobieski vodka, distributed by Belvédère S.A in travel retail, has won a gold medal and the Best Buy award in an international spirits competition organised by the Beverage Testing Institute. It was also ranked the number one premium vodka – and number two overall – in a random blind-tasting of 108 vodkas.
The competition was the largest review of vodkas in the institute’s history and included many higher priced super-premium brands, according to Belvédère Duty Free Managing Director Wojtek Wydro.
Elaborating on the win, Wydro said: “The Beverage Tasting Institute called our Sobieski vodka, which is distilled from rye in Poland, “˜exceptional’ – scoring 95 out of a possible 100 points – and named it “˜an incredible value in a world of high-priced vodkas’.”
Belvédère Duty Free, which distributes Sobieski in global travel retail, hailed Sobieski vodka as the world’s seventh best-selling premium international vodka with sales of more than 2.2 million cases.
“In global travel retail, Sobieski vodka has gained quick acceptance in several travel retail areas in addition to its historical strongholds in Central and Eastern Europe. We are now selling Sobieski in Latin America,” reported Wydro.
“And this prestigous award will probably attract a lot of duty free operators for Sobieski throughout 2008 in other parts of the travel retail world,” he added.
Sobieski vodka’s global visibility and growth are also gaining a boost in the US domestic spirits market where it was introduced earlier this year. Sales in the US domestic market are tracking towards 72,000 cases sold in just five months of sales in 2007.
Besides Sobieski – and Sobieski Estate – vodka, Belvédère Duty Free’s product portfolio also features its flagship Danish distilled Danzka Vodka brand. In addition, it supplies the Marie Brizard line of premium French liqueurs and Gautier Cognacs.
For details, contact Wojtek Wydro at tel: +48 (501) 275 225.
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