SKROSS brand owner, WorldConnect, has forged a new partnership with leading Scandinavian design consultancy, Jacob Jensen Design.*

The collaboration, announced during last week’s TFWA World Exhibition & Conference, is expected to revitalise SKROSS product design. New-look products will be available by summer 2018.

Swiss engineering meets Danish design: On the SKROSS stand at the TFWA World Exhibition (L-R): SKROSS Corporate Communication Manager Pia Kautz, CEO & Managing Partner Christian Ernst, Duty Free & Travel Retail Manager Rudolfo Muller, Jacob Jensen Design Global Design Director Jakob Kjaer Nielsen and SKROSS Managing Partner & Head of Sales & Marketing Sam Gerber

The two companies said they have “strong synergies” which combine SKROSS’s innovative mobile power solutions with ‘forward-thinking’ Scandinavian design.

SKROSS Corporate Communication Manager Pia Kautz said: “SKROSS is perceived as a functional brand and is looking to appeal to stylish travellers through a new lifestyle image. We aim to update our designs to reflect the brand’s quality. It’s an exciting project.”

SKROSS Managing Partner and Head of Sales & Marketing Sam Gerber added: “TFWA has given us the perfect opportunity to communicate our common plans – an affiliation of a leading brand in high quality travel accessories with this famous Danish consumer industrial designer.”

Jacob Jensen Design Global Design Director Jakob Kjaer Nielsen said the company was honoured to be contributing to SKROSS’s plans to reshape their products.

*Jacob Jensen Design partnered with vodka brand Danzka last year to create new super-premium line extension Danzka The Spirit.