Travel accessories specialist Skross is ready to launch its premium Alpha by Skross world travel adapter into global travel retail.

As reported, the adapter, which was developed in collaboration with Scandinavian design consultancy, Jacob Jensen Design, was previewed at last year’s TFWA World Exhibition and will feature at next month’s TFWA Asia Pacific Exhibition (Basement 2 C4).

Alpha by Skross: “As easy on the eye as it is effective”.

Skross said the adapter combines contemporary design with state-of-the-art components to elevate the brand’s range to “the next level”. It is, the brand added, “the best adapter Skross has ever made”.

Its minimalistic design echoes Jacob Jensen Design style. Skross said the adapter is “as easy on the eye as it is effective” and powerful enough to support the most energy-consuming devices including laptops and hairdryers.

It is compatible with seven international socket standards and features a triple safety mechanism. Alpha by Skross comes with a five-year international warranty.

Skross says the adapter is the best the brand has ever made.

Skross Managing Partner Sam Gerber said: “We are convinced that Alpha by Skross will further strengthen our position as a premium brand.

“We’ve been increasingly observing the trend that electronics no longer need to be just functional and solve a problem: consumers are placing more and more value on the design and lifestyle aspects of a product.”