CHINA. In a red-letter day for CNSC, the Sinopharm-owned travel retailer today introduced six leading brands from The Estée Lauder Companies at Sanya International Duty Free Plaza in Hainan province.

The brands on offer are Estée Lauder, La Mer, Clinique, Jo Malone London, Origins and Dr.Jart+, offering a combination of skincare, fragrance and other products. Brand consultants offer professional skin personality analysis, seasonal skincare tips and more in order to give consumers confidence in the beauty shopping experience.

(Left to right) Deputy Secretary of the Party Committee of Sinopharm International Jun Yang; Estée Lauder Group Travel Retail China Vice President/General Manager Maggie Wu; and CNSC Deputy General Manager Evita Qu celebrated the brand introduction in traditional style

VIPs in attendance at the opening ceremony included Deputy Secretary of the Party Committee of Sinopharm International Jun Yang; CNSC Executive Deputy General Manager Jason Chang; CNSC Deputy General Managers Xiaojie Liu, Ken Chu, Evita Qu; and Estée Lauder Group Travel Retail China Vice President/General Manager Maggie Wu and several brand managers.

“The splendid unveiling of these six major brands from The Estée Lauder Companies will add more allure to the CNSC Sanya International Duty Free Plaza,” said Jun Yang. “Both parties will work together to create the most beautiful and elegant experience for consumers.”

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Yang said that he looks forward to more in-depth exchanges and cooperation with The Estée Lauder Companies in the future.

CNSC said that it will accelerate the second phase of the Sanya International Duty Free Plaza project. It will also join hands with more international top luxury brands and stimulate the development of Hainan Free Trade Port with more high-quality products and an array of convenient and comprehensive services, Yang added.

The creation and subsequent enhancement of the offshore duty free shopping policy has stimulated the Free Trade Port development programme, he commented.

Since entering the Chinese market in 1993, The Estée Lauder Companies has won the trust and affection of Chinese consumers, it was noted. The group is confident in the vigorous development of Hainan’s offshore duty free sector. It hopes to use this Grand Opening to deepen its relationship with CNSC, establishing a close and long-term strategic partnership.

CNSC said that the support of The Estée Lauder Companies underlines the retailer’s increased brand influence and market competitiveness.

The Hainan offshore duty free market continues to be hot and the CNSC Sanya International Duty Free Plaza is booming, the company said. The second, accelerated phase of store development will see a further enhancement of tourist shopping needs, including the building of a duty free shopping emporium of true international standards with local Free Trade Port characteristics in order to further drive the sector.

Note: Every fortnight The Moodie Davitt Report publishes Hainan Curated, in association with Foreo, a selection of all recent stories from the offshore duty free sector in Hainan province.

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