SipWell Brands seals travel retail distribution agreement with Lind & Lime gin

UK drinks agency SipWell Brands has been named as the exclusive global travel retail distribution partner for Scottish gin brand, Lind & Lime.

The agreement takes immediate effect, with the stated aim to make Lind & Lime available through retailers at key hub airports including London Heathrow, Amsterdam Schiphol, Singapore, Istanbul, Los Angeles and New York John F. Kennedy International.

According to the partners, Lind & Lime doubled its gin bottling capacity in May 2022 and is already exporting to 24 countries worldwide, including the USA and Canada.

Lind & Lime is the first gin in the SipWell portfolio of premium brands. That portfolio includes Dictador and Black Tot rums and Casa Dragones tequila. Whisky brands include The Glenturret, Finn Thomson Private Single Cask Collection, Port Askaig, Fable and Japanese single malt Karuizawa from Elixir Distillers.

Launched in 2018 and distilled in Leith, Edinburgh, Lind & Lime carries strong sustainability credentials. The gin is distilled with 100% green electricity, produced with all organic ingredients and packaged with plastic-free materials.

The brand takes its name and inspiration from Dr James Lind, an Edinburgh-educated Royal Navy surgeon who is recognised for developing the theory that citrus fruits such as limes could prevent scurvy.

Lind & Lime is described as a benchmark London dry gin, with juniper at its core and a crisp, refreshing citrus character, presented in a striking bottle.

The company’s co-founders Ian Stirling and Paddy Fletcher are also behind the new £12 million (US$14.4 million) purpose-built ‘vertical’ Port of Leith whisky distillery, which is set to produce a new single malt.

SipWell Brands Managing Director Andrew Torrance said: “We are continuing our strong pace of growth as a business and it is such a privilege to take on a brand of the quality of Lind & Lime which is already capturing attention around the world.

“The team there strive for perfection in all they do and their focus on innovation excites us all at SipWell.”    

Lind & Lime Co-founder Ian Stirling commented: “Opening our new energy efficient Lind & Lime distillery in May 2022 has been a game changer in our ability to meet consumer demand for our gin.

“We’re finally able to take this exciting step into travel retail and in SipWell, we’ve found a partner with the ambition, experience, and credentials to take this project forward.”✈

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