SINGAPORE. Jewel Changi Airport* today revealed highlights of its upcoming retail, dining and consumer services tenant mix. The spectacular multi-dimensional lifestyle destination is set to open in 2019. [Click here to download a Flipbook detailing Jewel’s amazing facilities.]
The Moodie Davitt Report is providing intensive coverage of the project, from conceptualisation to opening.
The developers* have dubbed Jewel the place where ‘Singapore Meets the World, and the World Meets Singapore’. The facility will blend nature, play and retail elements on a grand scale.
“It is our vision for Jewel to be a unique destination like no other.” – Jewel Changi Airport Devt Chief Executive Officer Ms Hung Jean
Close to 90% of Jewel Changi Airport’s retail space has been leased to date, featuring a variety of unique experiential retail concepts.
The tenant line-up features a powerful array of established and new-to-market brands, as well as popular local names. The mix includes over 280 shops and eateries, including some 60% new-to-Changi brands. Over 30% of the tenant line-up is F&B operators [a sector solely covered in international travel retail media by The Moodie Davitt Report, which we will be majoring on in future Jewel features].
Jewel’s retail offerings will wrap around the Forest Valley and Rain Vortex features, allowing shoppers to traverse seamlessly between nature and retail as they step into the corridors from the walking trails of the Forest Valley.
Brands making their Singapore debut include Shake Shack, Pokémon and Läderach plus the first comeback (see below) of A&W restaurant in the country. The line-up will also include familiar homegrown brands such as Tiger Beer, Naiise and Supermama, all planning to introduce first-of-their-kind concepts.
F&B units with terraces overlooking the Forest Valley will offer a picturesque view, designed to create an idyllic garden dining experience within an indoor environment. The distinctive Duplex Boulevard at Jewel will house large-format stores that provide retailers with a canvas to craft immersive brand storytelling universes.
Just last week, plans were announced for a “multisensorial” art installation in collaboration with J-Beauty giant Shiseido. Click here for our report.
Rounding out the Jewel experience are exciting recreational attractions that take pride of place at Canopy Park, located on the topmost level.
“With this rich theatre of experiences, Jewel is set to be an iconic, repeat-visit getaway for visitors to indulge in a spot of retail therapy, relax in the lush greenery or engage in timeless fun and play with family and friends,” Changi Airport Jewel said.New-to-market and first-in-Singapore showcase at Jewel
Pokémon will make its foray into Singapore. Pokémon Center Singapore will be the brand’s only permanent retail store outside of Japan. The store will offer an array of Pokémon merchandise sold in Japan as well as original merchandise exclusively created for Jewel, such as toys, stationery, Pokémon trading card games and video games.
Shake Shack’s first restaurant in Singapore will offer signature menu items including the ShackBurger, Shack-cago Dog, classic crinkle-cut fries, and frozen custard ice cream.
Fans of Chongqing cuisine will be able to savour authentic delicacies at Xiao Bin Lou (小滨 楼) and Yu’s Kitchen (巴渝粮宅), two well-loved Chinese food brands with rich history .
Xiao Bin Lou is a fine-dining restaurant chain with a heritage of over 50 years. Its Jewel branch will feature theatrical performances showcasing Chinese culture and heritage, alongside a retail space for traditional handicrafts. Yu’s Kitchen is a casual diner that will comprise a collection of popular Chongqing epicurean brands under one roof. Together, both restaurants aim to provide diners with a peek into Chongqing culture through food.
Fast-food empire A&W celebrates its 100th anniversary in 2019, and the company has chosen Jewel as the location for its comeback store in Singapore. The eatery will offer favourites such as Coney Dogs and A&W Root Beer floats, and a Jewel-exclusive menu curated from a list of best-selling items from around the world, such as A&W Cream Cheese Burger from Japan and Golden Aroma Chicken from Indonesia.
As revealed by The Moodie Davitt Report, seafood restaurant Pink Fish will make its entry into Singapore and Southeast Asia at Jewel, offering a different spin on the typical notion of fast food. Premium-quality salmon, directly sourced from the Norwegian fjords, will be creatively served in delicious salads, wraps, burgers, hotpots and poké bowls.
Food-lovers with adventurous taste buds can enjoy TONITO, a new Peruvian concept that promises an authentic taste of Latin America. Classic ceviche dishes with a Peruvian twist as well as the nation’s famous Pisco Sour cocktail will be on offer.
Besides an extended range of running, training, trendy lifestyle, football and basketball products, shoppers can also customise their own Nike tee in-store.
Dessert lovers can enjoy dishes from Swiss artisanal chocolatier Läderach, which will launch its first Southeast Asian outlet in Jewel. As part of the collaboration, Läderach will also introduce gift packaging options unique to Jewel.
Sporting giant Nike will open its largest outlet in Southeast Asia, offering a different experience from its other stores by bringing together a full suite of sports and lifestyle categories. Besides an extended range of running, training, trendy lifestyle, football and basketball products, shoppers can also customise their own Nike tee in-store.
Well-loved homegrown brands
Tiger Beer, a national icon with numerous international accolades, will unveil a first-in-the-world Tiger Street Lab. The concept store will provide a special F&B experience interspersed with retail elements. Tiger Street Lab will also introduce exclusive-to-Jewel seasonal brews, inspired by elements of Singapore and fuelled by local ingredients. The menu will feature Tiger’s range of beers paired with the best of Singapore’s street food, creating a uniquely Singapore experience.
Local design retailer Naiise will launch a new concept at Jewel. Named Naiise Iconic, the boutique will offer in-store activities and a café concept. More than just a regular retail stop, the space will offer an interactive lifestyle experience, Jewel Changi Airport pledged.
Local gallery store Supermama, known for its gifts and souvenirs, will carry a customised range of porcelain designs inspired by and produced especially for Jewel.
Jewel will also play a part in the cultivation of aspiring local talents in the culinary arena – namely with El Fuego by COLLIN’S, a Halal European restaurant helmed by 25-year-old Chef Koh Han Jie. Chef Koh is the first Singaporean to win the prestigious Young Talent Escoffier Asia 2018 culinary competition. The restaurant is a collaboration with industry veterans Chef Edmund Toh (President of Singapore Chefs’ Association) and Chef Collin Ho (Founder and chef of COLLIN’S chain of restaurants).
Rounding up the list is the ‘grand dame’ of Singapore cooking Violet Oon with her largest restaurant to date at more than 350sq m. The menu will feature popular local delicacies such as Dry Laksa, Beef Rendang, Satays and Roti Jala. Travellers hoping to bring a piece of Singaporean food culture home can look forward to food souvenirs such as Gula Melaka cake or pineapple tarts.
“We hope to showcase Singapore to the world, positioning it as the platform where local brands will be exposed to an international audience; while simultaneously bringing new and familiar global brands to Singapore.” – Jewel Changi Airport Devt Chief Executive Officer Ms Hung Jean
‘Singapore Meets the World, and the World Meets Singapore’
Jewel Changi Airport Devt Chief Executive Officer Ms Hung Jean commented: “It is our vision for Jewel to be a unique destination like no other. Our thoughtfully curated tenant mix reflects Jewel’s aspiration to be a place where ‘Singapore Meets the World, and the World Meets Singapore’. We hope to showcase Singapore to the world, positioning it as the platform where local brands will be exposed to an international audience; while simultaneously bringing new and familiar global brands to Singapore.
“Travellers today have grown more discerning about their destinations and their choice of airports to stopover. With this in mind, we hope to create a one-of-its kind, multi-dimensional destination at Changi Airport to fulfil these travellers’ needs. We firmly believe that Jewel’s unique retail proposition will enhance the overall Changi Experience for the millions of travellers who pass through Changi Airport and attract more visitors to Singapore.
“Most importantly, this journey of curating a unique retail experience in Jewel would not be possible without the strong support of our tenants, many of whom are committed to delivering special concepts for Jewel. We deeply appreciate their shared vision on this journey with us and enthusiasm in collaborating and co-creating imaginative retail and service concepts in
*About Jewel Changi Airport Devt (www.jewelchangiairport.com)
Jewel Changi Airport Devt is the property owner of Jewel Changi Airport (Jewel), which is designed to be a world-class multi-dimensional lifestyle destination in Singapore. A joint venture between Changi Airport Group and CapitaLand, Jewel is located at the gateway of Changi Airport.
Designed by world-renowned architect Moshe Safdie, Jewel will feature a distinctive dome-shaped facade made of glass and steel, making it a striking landmark in the airport’s landscape. At approximately 137,000sq m in size, it will offer a range of facilities including airport services, indoor gardens and leisure attractions, retail and dining offerings as well as a hotel, all under one roof.
These unique offerings in Jewel are envisaged to enhance Changi Airport’s appeal as a premier air hub.
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Footnote: The Moodie Davitt Report also publishes The Foodie Report, the world’s only media focused on airport (and other travel-related) food & beverage. The Foodie Report e-Newsletter is published every two weeks and The Foodie Report e-Zine every month.
Please send all news of food & beverage outlet openings, together with images, menus, video etc to Martin@MoodieDavittReport.com to ensure unrivalled global exposure. The company also organises the annual Airport Food & Beverage (FAB) Conference & Awards. This year’s FAB took place on 20-21 June in Helsinki.