SINGAPORE. National carrier Singapore Airlines (SIA) will offer live online shopping when the KrisShop ecommerce platform becomes accessible on the KrisWorld inflight entertainment (IFE) system from 28 June. SIA claims to be the first airline to offer such an integrated platform.
The service will initially be available on selected Airbus A350 aircraft, and progressively rolled out across the SIA network.
Customers will enjoy duty free prices on orders that are delivered on their next Singapore Airlines flight. Shoppers can also choose to have their purchases delivered directly to their homes.
SIA and KrisShop are working with AirFree, Thales, and Panasonic Avionics to offer the all-new inflight e-shopping experience. The platform leverages an industry-first air-to-ground connectivity technology, which connects KrisShop directly to the aircraft IFE system and enables live updates on product availability and credit card authorisation.
“Ecommerce is the future of shopping, and integrating this feature into our inflight entertainment system is yet another industry first for SIA,” said Singapore Airlines Senior Vice President Customer Experience Yeoh Phee Teik.
“This allows KrisWorld to go beyond movies, television shows, music, and games, and offer customers more of what they want while flying with us. This is part of our unwavering commitment to continuously innovate and enhance our product and service offerings, and augment the travel experience for our customers.”
The Boeing 737-800 NG will not have the online shopping service as the aircraft are not equipped with the internet connectivity feature.
KrisShop Chief Executive Officer Chris Pok said: “KrisShop has been at the forefront of connecting with consumers since our rebranding in 2019. Today, together with Singapore Airlines, we are excited to be able to enhance and rejuvenate the inflight shopping experience with the inclusion of our live ecommerce platform on KrisWorld.
“This extends our reach to the travel audience segment, and reinforces our commitment to deliver an integrated user experience to all customers.”
As part of the launch, customers will enjoy a 15% discount if they spend a minimum S$150 (US$110) on pre-order items to be delivered to them onboard their next flight, or a -10% discount with no minimum spend on home delivery orders.
KrisFlyer and PPS Club members can continue to accrue KrisFlyer miles for their purchases when they shop onboard eligible flights.
*Click here for our recent interview with Chris Pok.
Note: KrisShop started as an inflight duty free shop onboard Singapore Airlines in 1974. It has since evolved into a joint venture omnichannel retailer (SIA, 3Sixty Duty Free and SATS) with a dual inflight and online presence. The retailer is committed to providing accessibility and convenience to everyone, including non-flyers.
