INTERNATIONAL. The shortlist for The Moodies – the airport digital, mobile and social media awards, is revealed today via various social media platforms and the MoodieDavittReport.com website.
The awards, now in their fifth year, recognise best practice in social & digital media among airports and their commercial partners.
Some 173 shortlisted entries across 22 categories have been announced, generated via a mix of self-nomination, reader feedback and judges’ selections. The Moodie Davitt Digital Awards cover digital, mobile and social media activities across airports overall, plus airport retail and food & beverage.
The overall winners will be announced later this month. They will be decided by our in-house panel comprising The Moodie Davitt Report Founder & Chairman Martin Moodie, Chief Technology Officer Matt Willey, Editor-in-Chief Kapila Ireland, Senior Editor Jason Holland and Brands Editor Helen Pawson.
The shortlist is as follows:
Best Use of Facebook
- Aeropuerto Internacional de Carrasco
- Amsterdam Airport Schiphol
- Bristol Airport
- Copenhagen Airport
- Delhi Duty Free Services
- DFS Group
- Duty Free Dufry
- Duty Free Philippines
- Heinemann Duty Free & Travel Value
- Ireland West Airport
- London Heathrow
- Lotte Duty Free Shop
Best Twitter Feed
- Amsterdam Airport Schiphol – @Schiphol
- Delhi Duty Free Services – @DelhiDutyFree
- Dubai Airports – @DubaiAirports
- Dublin Airport – @DublinAirport
- Duty Free Americas – @DFA
- London Gatwick Airport – @Gatwick_Airport
- London Heathrow Airport – @HeathrowAirport
- World Duty Free – @WorldDutyFree
Best Use of LinkedIn
- ACCUR: International Luxury Goods & Travel Retail professionals: Cosmetics, Watches, Spirits
- Changi Airport Group
- Delhi Duty Free Services
- L’Oreal
- Travel Retail & Duty Free Group
- World Duty Free Group
Best Use of Instagram
- Chicago O’Hare Airport – @flyohare
- Dublin Airport – @dublinairport
- Duty Free Phillipines – @dutyfreephils
- Ferrero/TicTac – @tictacglobal
- London Gatwick Airport – @gatwickairport
- London Heathrow Airport – @heathrow_airport
- Los Angeles International Airport – @flylaxAirport
- Lotte Duty Free – @lottedutyfree
- Shilla Duty Free – @shilladutyfree
- Singapore Changi Airport – @changiairport
- Sydney Airport – sydneyairport
Best YouTube Video/Campaign
- A 007 Christmas Mission – Brand Embassy and Heinemann
- #HeathrowBears – London Heathrow Airport
- #LIFEINHEL: The story of the world’s longest layover – Helsinki Airport/Ryan Zhu
- New Red – Shinsegae Duty Free
- #NCT Music Video – Lotte Duty Free
- T Galleria by DFS’ Let’s Travel Together campaign
- Travel Retail Women Talk Series – Desigual
Best Use of Paid Social
- #AiroftheDog – The Great Airport Cocktail Competition
- #LIFEINHEL: The story of the world’s longest layover – Helsinki Airport/Ryan Zhu
- ‘Declaring Happiness’ – Lancôme Travel Retail Asia Pacific
- Macallan Quest Collection debuts with DFS at Singapore Changi Airport
- Shilla Duty Free – ‘China Day’ – Chinese Millennials
- #TravelwithLancome – Sharon Yung, Giann Chan and Alice Ha/ HKIA Eiffel Tower
- We’ve extended our Runway! – Ireland West Airport
Best Omnichannel Marketing Campaign
- AOE Gmbh – OM3 Frankfurt Airport
- DFS Group – Estée Lauder Campaign
- House of Rémy Martin and Louis XIII Cognac – #IFWECARE
- L’Oreal Travel Retail Americas – La Vie Est Belle
- Macallan Quest Collection debuts with DFS at Singapore Changi Airport
- Mondelez World Travel Retail – #SayItWithToblerone
- Shiseido Travel Retail – Beauty of Thailand
Best Loyalty Campaign
- Changi Rewards – Singapore Changi Airport
- CPH Advantage – Copenhagen Airport
- Duty Zero by CDF
- Heathrow Rewards: Airport shopping loyalty programme
- Heinemann & Me – Gebr Heinemann
- LOYAL T BY DFS
- MyParisAeroport – ADP
- OTG – Classified
- RED by Dufry
Best Marketing Campaign
- #BeautyAllNight: DFS and Estée Lauder
- Friends & Family – Delhi Duty Free Services
- First Class Beauty – DFS Group
- #HMSHostLove – HMSHost
- #IFWECARE- House of Rémy Martin and Louis XIII Cognac
- #LIFEINHEL: The story of the world’s longest layover – Helsinki Airport/Ryan Zhu
- Macallan Quest Collection debuts with DFS at Singapore Changi Airport
- The Journey is On – Copenhagen Airport
- #TravelwithLancome – Sharon Yung, Giann Chan and Alice Ha/ HKIA Eiffel Tower
Best CSR-Focused Campaign
- Da-san Seoul Citywall Festival – Hotel Shilla
- Elderly and Low-Income initiatives – Lotte Duty Free
- #FindYourStrength – Shiseido Travel Retail/ DFS
- #IFWECARE- House of Rémy Martin and Louis XIII Cognac
- Sustainable Success with Heathrow Rewards – Heathrow Airport
- Wild Tiger Foundation – Wild Tiger Rum
Best Contest or Competition
- #AiroftheDog – The Great Airport Cocktail Competition
- DFS Group – Michael Kors Competition
- HMSHost – Channel Your Inner Chef
- Bacardi Legacy Global Cruise Competition
- Singapore Changi Airport – ‘Changi Millionaire’
- JR/Duty Free – BMWi Supercar Competition
Best Live Chat or Stream
- DUDA – Dufry
- Haitang Bay Pop-Up – L’Oreal Travel Retail Asia Pacific
- #LIFEINHEL: The story of the world’s longest layover – Helsinki Airport/Ryan Zhu
- Live Chat Bot – Delhi Duty Free Services
Best Airport Advertising Campaign
- CPH Moments – Copenhagen Airport
- Creative Corridor – JCDecaux China
- Deloitte Immersion – JCDecaux Airport
- Dyson Supersonic – oOhmedia!
- Financial Times Campaign – JCDecaux Airport
- Holiday Campaign – Dallas Fort Worth
- Martell Single Estate – JCDecaux Singapore
- Samsonite – JCDecaux Airport
- The Whiskey Festival – DFS Group
Most Impactful Individual Digital Advertising Execution
- APN Outdoor – Sydney Airport Re-imagined
- Augmented Reality – Harding Retail and Holovis
- Beauty Truck Pop-up – Hotel Shilla
- Creative Corridor – JCDecaux China
- Deloitte Immersion – JCDecaux Airport
- Dufry wraparound – Melbourne Airport
- Financial Times Campaign – JCDecaux Airport
- #IFWECARE- House of Rémy Martin and Louis XIII Cognac
- Mondelez World Travel Retail – #SayItWithToblerone
Best Mobile App
- Amsterdam Airport Schiphol
- Copenhagen Airport
- Dallas Fort Worth
- Delhi Duty Free Services
- Grab
- HMSHost
- London Heathrow Airport
- Perth Airport
- Singapore Changi Airport
Best e-Commerce Platform
- Aeroports De La Cote D’Azur/ MisterFly
- AOE/Frankfurt Airport
- Dutyfree.buzz
- Duty Zero by CDF
- E-Concierge – Changi Airport
- Grab
- Le Clos
- SKYdeals
Best Website – Airport
- Aeroports de Paris
- Amsterdam Airport Schiphol
- Copenhagen Airport
- Dallas Fort Worth International Airport
- El Dorado Airport
- JFK Terminal 4
- London Gatwick Airport
- London Heathrow Airport
- Perth Airport
- Singapore Changi Airport
Best Website – Concessionaire/Retailer/Food & Beverage
- Bistrot – Autogrill Europe
- Delhi Duty Free – Delhi Duty Free Services
- HMSHost.com – HMSHost North America
- Heinemann Duty Free
- World Duty Free
- Lotte Duty Free
- iShop Changi
Best Microsite or Custom Website
- DFS – WeChat at San Francisco
- Dallas Fort Worth – DFW’s Journey Planner
- Duty Zero by CDF – dutyzero.com.hk
- HMSHost – AirportRestaurantMonth.com
- KG Duty Free – DutyFreeList.com
- Shiseido Travel Retail – #FindYourStrength
Best Use of Social & Digital Media – Airport
- Aeroports de Paris
- Aeropuerto Internacional de Carrasco
- Bristol Airport
- Copenhagen Airport
- Dallas Fort Worth Airport
- Dublin Airport
- Ireland West Airport
- Helsinki Airport
- London Heathrow Airport
- Singapore Changi Airport
Best Use of Social & Digital Media – Concessionaire/Retailer/Food & Beverage
- Delhi Duty Free Services
- Duty Free Americas
- Harding Retail & Holovis
- Heinemann Duty Free
- HMSHost
- OTG – PreFlight
- The Shilla Duty Free
- World Duty Free Group
Best Use of Social Media/Digital – Brand
- House of Rémy Martin and Louis XIII Cognac – #IFWECARE
- Lancome/HKIA – #TravelwithLancome
- L’Oreal Travel Retail Asia Pacific – Haitang Bay Pop-Up
- Macallan/DFS – Macallan Quest Collection with DFS at Singapore Changi Airport
- Mondelez World Travel Retail – #TravelwithOREO
The criteria by which finalists are judged fall under six broad headings, making up the Moodie 100 scoring system, as follows:
QUANTIFIABLE IMPACT
Here, judges will use quantifiable yardsticks to measure the impact of each nomination. For instance, nominated Facebook pages will be rated by the number of ‘likes’ and ‘check ins’; YouTube presence will be rated by the number of ‘views’; while the number of followers generated by a Twitter account will be noted. For airports, annual traffic will be taken into account when assessing the number of ‘likes’, ‘views’ or ‘followers’ their social media presence generates.
CUSTOMER ENGAGEMENT
Many companies are present in social media, but too often they fail to update that presence or use it to create a meaningful relationship with their customers. Our judges will rate nominations according to how well companies engage their customers through digital and social media, to the level of interaction they achieve, and to the quality of the conversation they are able to generate.
VISUAL APPEAL
Visual quality and impact is critical across all categories, and especially so for the crucial On-Airport, In-Store Digital Media category. Our judges will look for quality of imagery, creativity and excellence in execution.
QUALITY OF CONTENT
The ways in which companies use digital and social media diverge considerably. Our judges will focus on originality and breadth of content and on methods employed to win the traveller’s attention. Extra merit will be earned by those companies aiming to do more than merely sell a product or service, but that use new media to create excitement and interest in the location in which they operate.
INCENTIVE TO SPEND
How are airports and operators using digital and social media to win spend from travellers? And how are they then ensuring those travellers become loyal customers? Our judges will look in detail at the methods deployed to encourage spend and their effectiveness.
IMPACT ON THE TRAVELLER EXPERIENCE
Today, most travellers use mobile devices when they travel. The Moodies will look at how airports and retailers have tapped into the SoLoMo trend to make their customers’ experience easier and more enjoyable, whether through practical information, gift incentives or other initiatives.
